<aside> đź’ˇ The vision for Token Engineering Academy (TEA) is to establish token engineering as a recognised professional discipline and a fundamental building block to leverage the potential of Web3. We are on a mission to grow the number of skilled Token Engineers in crypto. In 2023 our focus is the following objectives:
Token Engineering is early stage, with little common understanding of what token engineering practitioners provide. Roles and skill sets are not well defined, and the essential components common in other industries - tools, collaboration frameworks (open-source), and standard charging rates - are still being established.
Through communications, we can bring attention to the sector and help clarify the responsibilities and contribution of token engineers to the long-term resilience, adoption and sustainability of web3 ecosystems. By documenting and sharing the practices, models, and insights being developed we support open knowledge for all token engineers to build upon.
Communicating the role of token engineers within the broader ecosystem is key to developing our profession. Yet, token engineering practitioners have limited resources to communicate the full extent of their work.
Teams can face constraints in publishing collateral to showcase developing knowledge and outsourcing communications is challenging, since finding writers with the combination of bandwidth, communications and token engineering domain knowledge is difficult.
As a first iteration, the TE Comms Guild was established in January 2023 and through consistent, cohesive communications support TE Academy’s vision, mission and roadmap. We seek to build upon this work to offer best-in-class communication services to token engineering practitioners within our network of Audiences & Stakeholders.
As an Academy, we are well positioned to thoughtfully match practitioners’ needs with graduates, who have both bandwidth, communication skills and sufficient understanding of token engineering to effectively communicate practitioners’ work.
At the same time, while we can apply existing best practices to communication functions such as planning, content development and digital media - to advance our discipline we also require new formats, collective resources and standards to effectively visualise, share and discuss domain knowledge
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The TE Comms Guild currently develops social content to strengthen the Token Engineering Academy (TEA) brand reputation. We communicate to
Our team have professional experience and skills to support TE communications across a broad range of functions from copywriting, content development, and editorial to strategic planning, documentation and proposals
An example of basic services is provided for TE Academy
For Q2 we aim to secure up to five additional key collaborators to enable service expansion and contribute towards the Token Engineering Commons funding pool.
TE Academy provides a neutral platform for collaboration and domain knowledge sharing. It connects a community of aspiring token engineers - educated in the responsibilities and rigour of this discipline - with a network of practitioners that inform our profession. Effectively, our community network is a basis from which to advance educational equality through open-source knowledge.
Rather than communicating to build competitive advantage (as is typical in client-based approaches) we seek to collaboratively build domain knowledge and communication standards that our profession can apply. In providing communication services we seek also to answer questions such as
In collaboration with practising token engineers (at all levels in the ecosystem) we hope to support and communicate domain knowledge to best serve the collective profession. In order to establish working relationships we begin by providing resources to match current, basic communication needs.
Being a member of the TE Communications Guild can help students and graduates transition towards a token engineering role. Although a temporary and volunteer opportunity, contributing as a writer is a great way for students and graduates to
The guild has several functional communication roles, either crowd-sourced, shared or sole responsibility.